Late 19th and early 20th century ,manufacturers of work clothes such as Boss of the road and Can't but 'em,started to "tailor" their ads for their demographic, hoping to establish brand loyalty.Their goal was to appeal to consumers "rugged sensibilities ,by creating logos baring strong animal symbols unable to tear apart their products .the hard working men who purchased such garments, required well-made and most of all,durable clothes. Having a recognizable company name or trade mark was a huge advantage when it came time of replacement.It was then that ad campaigns emphasizing on logos started in newspapers ,magazines and on the sides of buildings.The buildings were often general stores where the consumer could buy the advertised garments or brand.No doubt that it was the names and images on the work clothes buttons and tags ,that contributed to future purchases of that brand .These reminded the wearer how well a garment wore long after it was purchased .Nowadays in the vintage collector's universe same principals still apply ,but mostly focusing on rarity rather than quality..........
