Tuesday, May 18, 2010

DUBBLEWARE SHOP COAT

A 30's period shot of mechanics in their shop.The "boss" wears the coat.....

Close up of the iconic brand and its 30/40's tag .........
This shop coat is made of the rare "almond colored" twist chambray ,the more common being the salt & pepper one .....
This type of "floating"pocket wasn't for a pack of cigarettes,as usually seen on early work shirts,but more realistically, on this coat,designed to accommodate a small notebook......
The typical 30's pleated/ belted back . love the fabric......
An original late 30's early 40' leaflet depicting the company's rich and varied production.The doubled knee was of course their trade mark on every overalls/coveralls and pants.....


Shop coats,have been for a long time ignored by your average work clothes collector up until the "Japanese aficionados" and the market in general,started to focus on what was to become their new fixation :"the twist chambray" aka the salt and pepper fabric.....Nowadays any piece of garment,wearable or not, made of this thought after fabric ,can turn into gold .Today's post will be about such a piece and a rare one indeed.... Not much is really known about this east coast brand,DUBBLEWARE was created in Boston ,MA by M Hoffman,who's focus was on men and women's work wear.Hoffman's earliest attempts on the market date from March 1920,but the first trademarked item seems to only appear around 1924 .Since then,even if the brand hasn't produced a piece of garment since the early 60's ,their trademark registration has been constantly renewed ......Is there a big Japanese buyer behind this !!?? time will tell.........

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