Monday, August 2, 2010


Straight from from the archival box.....

Just as found a pair of TREDS from ARCO :the soles stapled to the original ad from 1944...

I couldn't help i had to see what's under...

At the beginning of World War II, a rationing system begun in the United States. Tires were the first item to be rationed in January 1942 because supplies of natural rubber were interrupted. By November 1943 more items were added to the list such as : passenger automobiles, typewriters, sugar, gasoline, bicycles, fuel oil, coffee, stoves and of course footwear. As a result ,many companies being part of the war effort,came up with original products and palliatives.some of them are still around today.The main idea was : YOU HAD TO MAKE IT LAST.......
ARCO started in Auburn, Indiana, in 1913 as the Double Fabric Tire Company, it made tires for the Auburn Automobile Company. In the 20s, the company changed its name to the Auburn Rubber Company [ARCO], phased out its production of tires and introduced new products such as shoe-soling sheets. In 1935, it began making rubber toys, including toy cars, trucks, tractors and animals all sold in "5 and dime" stores .it was the company's biggest success . During World War II, the company made soles for combat boots and gaskets for"jerry cans."


  1. Hey Coco Bel Oeil ! C'est quoi ces pompes de maquereaux ? T'as pas un peu de sang marseillais ? ha ha ha

  2. en fait ,tu crois pas si bien dire....mon grand pere avait la boulangerie sur l'avenue du Prado a Marseille.

  3. Bonjour Patrick,

    Si ce n'est pas déjà fait, regarde ce lien :


  4. merci je connaissais deja via le blog de shorpy ....les photos sont fabuleuses .as tu regarde les autres themes proposes par le site .c'est aussi fort interressant


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