Thursday, September 17, 2009


An example from the LIFE magazine's archives 
Detail from the overalls and quite a statement for a brand:"strong & reliable"
Classic "square" shaped pockets on the bid
Today's combination from the golden era: hickory stripe and denim.......

It's clear by now,that the heydays of the work wear industry were in the 40's and 50's .Two decades that have seen major improvements and developments of fabrics and patterns among others . Creativity and demand for that kind of garment were at their pick,boosted by WW2.From the most famous to the more obscure ,every brand had a common goal:being a part of the war effort and satisfy the most discriminating and demanding costumer ....The American worker.Special features and functional details were plentiful,ranging from extra tool pockets,chin straps,removable and adjustable buttons.The list goes on and on .The fabric of choice!!?? well.....denim of course!.Even if i've always praised the beauty of the faded fabric,i've decided to avoid showcasing here the obvious "the complete look".So today,i'd rather go with a mix of hickory stripped overalls and a 10oz blanket lined jacket .Both from the same brand and era and both widely available in the 40's through the Sears and Roebuck catalogue for the amount of around $3 for both ......

1 comment:

  1. What a wealth of information I like the look of the early overalls.Do you know anything about 1920s - 1930s Pioneer overalls? esp label placement.Dave


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